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Nike's relationship with Kendrick Lamar

Recently, we've been hearing a lot about Kendrick Lamar's new partnership with Nike. The Top Dawg Entertainment star has signed a contract with the sportswear giant, but the exact dollar value of the deal has not yet been revealed. However, he has teased the upcoming collaboration on his social media pages and recently posted a picture of himself wearing a Nike Cortez. The collaboration follows the successful release of his critically acclaimed album, DAMN., back in April. It also comes as a surprise, given that the rapper recently cut ties with his previous sponsor, Reebok.kendrick lamar merch

As far as the shoes go, Kendrick Lamar has a long history with the Nike Cortez. The iconic shoe has been a part of his wardrobe since the '90s when he first wore them. He even wore the shoe during his VMA performance. Since then, he's been wearing the Cortez on his DAMN tour. The Cortez was initially designed in 1972 as the company's first running shoe. It quickly became a West Coast favorite and was adopted by legendary rap artists such as E of NWA and Snoop Dogg of the Dogg Pound.Kendrick Lamar Classic

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